In Eastern India the primary crop harvested is rice. Here Holi is held at the time of the full moon and is a religious festival more so then that held in the North. Springtime is also the season of love.

At this time they celebrate the love story of the God, Krishna and Radha the young woman of whom he fell in love with. There are processions through the streets where images of the two are pulled by decorated animals and surrounded by flowers. These images are often shown sitting on a swing made of flowers.

The temples are a place of offering flowers before the images. The love story of Krishna and Radha is dramatized or recalled by reading verses from a very long poem known as the Bhagavata Purana, which means "Ancient Stories of the Lord".

They also have bonfires like they do elsewhere. They hold a dance too where the men and women dance in separate groups around the bonfires. People also throw red and blue powder at each other as well as water.